About Us
From a 9-5 to 900+ couches...
My name is Nic Contreras, and after graduating from Northeastern University in 2019 with a degree in Business Administration, I did what I thought I was supposed to do: get a 9-to-5.
Taking the Leap - 2021
After working a 9-5 job for a year, I decided to quit cold turkey and start Reform East with a simple goal: help people furnish their new homes without breaking the bank. And of course, to stay away from a corporate job.
First Storage Unit
Featured on Kevin Cooney Podcast - 2023
I was invited to Kevin Cooney’s podcast to tell my story, how it started, and the journey of building a company from scratch. Watch the interview
Working with National Brands - 2025
We began working with companies like Costco, Ashley, and Rove Concepts to manage pre-owned and return inventory to give high-quality furniture a second life.
Bigger Units/More Inventory
900+ Couches Delivered Across New England - 2026
To this day, we've delivered more than 900+ couches, new and used. We have more than 400+ reviews across Facebook and Google. And the best part, no 9-5 on sight yet :)
